Behaviour Change Methodology

The MC4C Framework

Developed more than a decade ago, the MyCube4Change methodology (MC4C or MyCube) has helped thousands of people shift their behaviour.

At the heart of MC4C is a three stage experiential learning cycle linked into a framework of nine Change Levers that help you identify your next response.

This image has an empty alt attribute; its file name is MC4C_See-Reflect-Respond-1.png — The 3 stages of reflection

MC4C is learning by doing, rooted in experienced-based learning.

“For the things we have to learn before we can do them, we learn by doing them” Aristotle 350BCE

Traditionally we learn by understanding, then applying – we call this rote learning and usually the learner plays a passive role. Experiential learning might be unfamiliar to you.

Experiential learning is the process of learning through experience, and is specifically defined as “learning through reflection on doing”. You do something first (you experience it), then you reflect back and the understanding comes after your experience and reflection.

The MC4C framework is designed to give you a structure and common language for your change process.